Matterport® – Today’s Hottest Trend in Real Estate Photography


Imagine how great it would be to offer your sellers a stress-free, 24/7 open house. Or your buyers a home tour without having to leave the couch.

If you’re a realtor, you know buying and selling a home can be a nerve-wracking and time-consuming time for your clients, especially if they’re juggling work and families, travel frequently, or live out of town. When you find a solution that saves everyone’s time and energy on viewings, you’ve got a win-win solution.

Until recently, online photos and video tours were most often the first “step through the door” for potential homebuyers. But these graphic depictions rarely paint the full picture.

Welcome to Matterport® and the world of 3D photography for real estate.

3D photography is fast becoming one of the hottest technological advancements in real estate marketing today. A virtual tour immerses your buyers in the viewing experience, helping them narrow down their search to find the home of their dreams that much faster.

From practically anywhere, buyers are able to walk through every room, and unlike watching a typical flat picture real estate listing, they get a true feel for both size and scale and of how their furniture, treasures, and artwork will fit in.

Compatible on all devices, Matterport® is an engaging way for people to view homes on the market. From the comfort of their own home, your buyers can narrow down their search and find the home of their dreams that much faster. And for sellers – it’s a 24/7 open house!

Real estate agents are winning more listings with Matterport®. It’s noisy out there, but with 3D viewings, your listings are set apart. Modern, enjoyable, and memorable for your client; it’s also an efficient and cost-effective way for you to show homes.

But don’t just take our word for it. Let these statistics speak for themselves:

If you believe it’s mostly millennials using the Internet for their buying decisions, then listen to this: according to a 2019 study from the National Association of Realtors Research Group, 93% of ALL home buyers use online websites when searching for their next purchase.

Why ProperMeasure™?

From residential and commercial floor plans to CAD drawings to 3D virtual real estate tours, ProperMeasure™ provides reliable property measurement, design, and photographic services. Since 2007, we’ve been a trusted partner to realtors, commercial property managers, retailers, and more, and have achieved 5-star status through Google reviews.

Want more information about how you can let Matterport® bring your listings to life and save time for your clients? Contact us at